Payment-friendlyĭespite enjoying a monopoly, WeChat supports many mobile payment methods, most notably allowing users to link their accounts with their bank accounts. This restriction leaves WeChat with a virtual monopoly on the country’s social media market, with critics arguing that WeChat success might be largely owed to the unfair market reality working in its favor. One notable feature of China’s social media landscape is that foreign players like Facebook and Instagram are barred from entry. The resulting scale put WeChat in a very favorable position right at the start. Tencent leveraged its enormous user base by letting QQ users migrate to WeChat with their existing accounts. Sheer scaleĪt the time of WeChat’s launch in 2011, its parent company Tencent enjoyed huge success with another social media platform known as QQ, which is still popular to this day. There are several reasons for WeChat’s success. Initially launched as the Chinese answer to WhatsApp, Viber, and Facebook, WeChat has become a lot more over the years. In short, WeChat is the indispensable social media app for the Chinese market – it’s the Chinese everyday life in a nutshell. Its in-built customer service and mobile payment services allow users to access the entire consumer journey from start to finish without moving between platforms. Users can buy goods and services, visit different pages, access news updates, and even hail a taxi or go on online dating matches all in one app. Since its launch in 2011, WeChat has been the trailblazer of China’s new internet age. It’s described as China’s “app for everything” and is hugely popular among the worldwide Chinese diaspora on top of its 1 billion monthly active users already present in China. It supports a wide range of functions, from instant messaging, social media, multimedia sharing to even corporate communications and mobile payment. WeChat is a Chinese multi-purpose messaging and social media app developed by Tencent. WeChat has got nearly 410 million audio and video calls per day. WeChat users send almost 205 million video messages EVERY DAY. So knowing the rules of this WeChat game is key to success and relevance. This means the marketing landscape is hugely competitive for brands hoping to get a slice of this pie. Right now, Chinese consumers spend a good portion of their time on WeChat, averaging 82 minutes every day, with millions of branded content published in any minute. This enormous scale means that having an outstanding WeChat account is essential to business success. Being the largest social network in China, WeChat has over 1 billion monthly active users alone, with user bases spanning across the global Chinese diaspora. No matter if you’re running a bricks-and-mortar or an e-commerce business, setting up an effective WeChat business account is the fastest way to ensure a successful entrance into the enormous Chinese market.
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